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Negotiauctions

Name: Negotiauctions
Brand: WW Norton & Co
SKU: 04603811
Price: 8436 HUF
Availability: InStock
Author: Guhan (Harvard Business School) Subramanian
ISBN: 9780393069464

New Dealmaking Strategies for a Competitive Marketplace

Guhan (Harvard Business School) Subramanian

Language

English

Book Hardback

Libristo code: 04603811

Publishers WW Norton & Co, February 2010

Today's increasingly competitive marketplace is filled with business transactions that include eleme... Full description

Libristo code: 04603811

56 b

8 436 Ft

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Today's increasingly competitive marketplace is filled with business transactions that include elements of both negotiations and auctions, yet the received wisdom on deal-making treats these two mechanisms separately. Guhan Subramanian explores the ubiquitous situation in which negotiators are 'fighting on two fronts' - across the table but also on the same side of the table with known, unknown or possible competitors. Delving into diverse case studies such as buying a house, haggling over the rights to the television programme Frasier and selling 'toxic' assets into the US government's bailout fund, Subramanian combines meticulous research, field experience and tested strategies to create an indispensable guide for anyone involved in buying or selling everything from cars to companies.