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Negative Campaigning

An Analysis of U.S. Senate Elections

Language EnglishEnglish
Book Paperback
Book Negative Campaigning Gerald M. Pomper
Libristo code: 04905126
Publishers Rowman & Littlefield, September 2004
Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative c... Full description
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Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.

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About the book

Full name Negative Campaigning
Author Gerald M. Pomper, Richard R. Lau
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 224
EAN 9780742527324
ISBN 0742527328
Libristo code 04905126
Publishers Rowman & Littlefield
Weight 256
Dimensions 148 x 228 x 10

Categories

Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Society & Social Sciences > Politics & government > Central / national / federal government
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