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Museumsmarketing

Name: Museumsmarketing
Brand: Vs Verlag Fur Sozialwissenschaften
SKU: 01554665
Price: 18612 HUF
Availability: InStock
Author: Martin Gentischer
ISBN: 9783531185569

Fallstudie am Beispiel des Stuttgarter Stadtmuseums

Martin Gentischer

Language

German

Book Paperback

Libristo code: 01554665

Publishers Vs Verlag Fur Sozialwissenschaften, December 2011

Martin Gentischer befasst sich mit der Erstellung eines möglichst lückenlosen Marketingkonzepts für... Full description

Libristo code: 01554665

127 b

18 612 Ft

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Martin Gentischer befasst sich mit der Erstellung eines möglichst lückenlosen Marketingkonzepts für ein neu entstehendes Stadtmuseum auf der Basis aktueller wissenschaftlicher Erkenntnisse und Erfahrungen aus den Bereichen Kultur- und Museumsmarketing. Besondere Konzentration gilt den Möglichkeiten der Zielgruppensegmentierung und den Kommunikationsmaßnahmen, darunter auch der praktischen Auseinandersetzung mit Social Media.