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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Language
English
English
Book
Paperback
Classical mythology frequently serves to promote the good life as defined by American advertising. T...
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Libristo code: 10025289
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Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community's myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.
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About the book
Full name
Muse on Madison Avenue
Author
Karelisa V. Hartigan
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
158
EAN
9783631376522
ISBN
9783631376522
Libristo code
10025289
Publishers
Peter Lang GmbH
Weight
218
Dimensions
210 x 150 x 11
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