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Multimodal Metaphor

Language EnglishEnglish
Book Hardback
Book Multimodal Metaphor Charles J. Forceville
Libristo code: 12565484
Publishers De Gruyter, August 2009
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its v... Full description
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Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.

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About the book

Full name Multimodal Metaphor
Author Charles J. Forceville, Eduardo Urios-Aparisi
Language English
Binding Book - Hardback
Date of issue 2009
Number of pages 484
EAN 9783110205152
ISBN 3110205157
Libristo code 12565484
Publishers De Gruyter
Weight 877
Dimensions 160 x 236 x 39

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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