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Moderating Focus Groups

Language EnglishEnglish
Book Paperback
Book Moderating Focus Groups Thomas L. Greenbaum
Libristo code: 02166578
Publishers SAGE Publications Inc, January 2000
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers ev... Full description
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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About the book

Full name Moderating Focus Groups
Author Thomas L. Greenbaum
Language English
Binding Book - Paperback
Date of issue 2000
Number of pages 264
EAN 9780761920441
ISBN 0761920447
Libristo code 02166578
Publishers SAGE Publications Inc
Weight 370
Dimensions 152 x 228 x 14

Categories

Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Employee-ownership & co-operatives
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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