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Mobile Strategy

Marken- und Unternehmensführung im Angesicht des Mobile Tsunami

Language GermanGerman
Book Paperback
Book Mobile Strategy Mark Wächter
Libristo code: 09926185
Publishers Springer Fachmedien Wiesbaden, December 2015
Wie sich Unternehmen strategisch ganzheitlich auf allen Ebenen auf die neuen mobilen Zielgruppen ein... Full description
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Wie sich Unternehmen strategisch ganzheitlich auf allen Ebenen auf die neuen mobilen Zielgruppen einstellen, erklärt Mark Wächter - der offizielle Mr. Mobile der Branche - in diesem Grundlagenwerk. Eine mobile Strategie zu entwickeln bedeutet weit mehr, als eine App auf den Markt zu bringen. Als Unternehmen "ein bißchen Mobile zu machen" reicht heute längst nicht mehr aus, um auch mittelfristig zu bestehen.§§Denn: Die Konsumenten ticken anders, insbesondere die jüngeren - die Zielgruppe der Zukunft. Sie kaufen, kommunizieren und vernetzen sich heute schon überwiegend über Smartphones.§§Ein umfassendes Grundlagenwerk für Unternehmenslenker, Marketing- und Salesverantwortliche, künftige Chief-Mobile-Officers und alle, die Mobile zu einem nachhaltig erfolgreichen Kanal im Unternehmen machen wollen.§

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About the book

Full name Mobile Strategy
Author Mark Wächter
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 237
EAN 9783658060107
ISBN 3658060107
Libristo code 09926185
Publishers Springer Fachmedien Wiesbaden
Weight 551
Dimensions 168 x 240 x 8

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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