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Mobile Brokerage

Kundennutzen und Vertriebsimplikationen mobiler Vertriebstechnologien im Wertpapiergeschäft. Diss. Mit e. Geleitw. v. Guido Eilenberger

Language GermanGerman
Book Paperback
Book Mobile Brokerage Andreas Luber
Libristo code: 06997322
Publishers Deutscher Universitats-Verlag, June 2004
Andreas Luber präsentiert eine detaillierte Darstellung und Bewertung der derzeitigen Mobile Brokera... Full description
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Andreas Luber präsentiert eine detaillierte Darstellung und Bewertung der derzeitigen Mobile Brokerage-Formen per SMS, WAP und i-mode und erörtert den technischen Fortschritt bei relevanten Mobilfunktechnologien. Am Beispiel des Wertpapiergeschäfts für Kleinanleger und unter Einbeziehung der neuen UMTS-Technologie untersucht er die Nutzenbeiträge verschiedener Absatzkanäle aus Kundensicht sowie die Vertriebsimplikationen auf der Bankseite.

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About the book

Full name Mobile Brokerage
Author Andreas Luber
Language German
Binding Book - Paperback
Date of issue 2004
Number of pages 269
EAN 9783824481347
ISBN 3824481340
Libristo code 06997322
Publishers Deutscher Universitats-Verlag
Weight 356
Dimensions 148 x 210 x 16

Categories

Economics, Finance, Business & Management > Finance & accounting > Finance > Public finance & taxation
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