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Mobile Banking

Evolution or Revolution?

Language EnglishEnglish
Book Hardback
Book Mobile Banking Bernardo Nicoletti
Libristo code: 04771657
Publishers PALGRAVE MACMILLAN, August 2014
In these difficult times, financial institutions need to improve their position in the market and be... Full description
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In these difficult times, financial institutions need to improve their position in the market and become better at coping with changing socio-economic factors. This means increasing revenue and reducing costs. There is only one way of achieving this and that is by becoming more agile. One of the best ways of doing this is by using more digitization. Financial services have traditionally been cautious regarding new innovation, but the world is changing and banks are becoming increasingly aware of the need to innovate in products, processes, organization, and business models. Mobile is the ideal enabler of such innovations and is impacting heavily on our society, from a personal, social, and business point of view. Recently we have witnessed a growing interest in the topic of mobile, not only in the consumer world but also within business organizations. This book analyzes the application of mobile to the world of financial institutions. It describes new products, processes, organizations and business models connected with the mobile. Most importantly it considers future developments and the possible use of mobile to help the transformation in products, processes, organizations and business models of financial institutions globally.

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About the book

Full name Mobile Banking
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 209
EAN 9781137386557
ISBN 113738655X
Libristo code 04771657
Publishers PALGRAVE MACMILLAN
Weight 404
Dimensions 144 x 219 x 18
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