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Mobile Banking Adoption and Users Behaviour

Name: Mobile Banking Adoption and Users Behaviour
Brand: LAP Lambert Academic Publishing
SKU: 16068732
Price: 17711 HUF
Availability: InStock
Author: Abiud Moronge
ISBN: 9783330033214

The Managers Dilemma

Abiud Moronge

Language

English

Book Paperback

Libristo code: 16068732

Publishers LAP Lambert Academic Publishing, March 2017

Mobile phones with banking technology are becoming more readily available in Rwanda. Similarly, many... Full description

Libristo code: 16068732

118 b

17 711 Ft

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Mobile phones with banking technology are becoming more readily available in Rwanda. Similarly, many financial institutions and mobile phone service providers are teaming up to provide several banking services to customers via the mobile phone. However, the number of people who choose to adopt or use such technologies is still relatively low. Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Theory of Reasoned Action (TRA), Decomposed Theory of Planned Behavior (DTPB), and Unified Theory of Acceptance and Use of Technology (UTAUT), are the base models used in this study to investigate the customers' perception in the adoption of mobile banking services. This research combines the variables, "perceived usefulness", "Perceived ease of use", "Perceived security", "Speed of access", "Perceived risk", "Reliability", "Compatibility" and Customer satisfaction. Results indicate that perceived usefulness, perceived ease of use, perceived risk, speed of access, compatibility, reliability influence customers to adopt mobile banking , while perceived security do not influence customers to adopt mobile banking.