MINDFUL ATHLETE E02

Special 10th Anniversary Edition - 100 thousand copies sold!

"George helped me understand the art of mindfulness. To be neither distracted or focused, rigid or flexible, passive or aggressive. I learned just to be." -- Kobe Bryant

In this new expanded 2nd Edition of a book now considered a classic in the fields of performance, sports psychology, and flow, George Mumford — the all-star advisor to legends like Kobe Bryant, Michael Jordan, and Connor McDavid — shares his pioneering mindfulness-based program for elevating your game in any area of life.

It features forewords by legendary NBA coach Phil Jackson and Dan Harris from the 10% Happier podcast. The new Second Edition of The Mindful Athlete expands on the timeless wisdom within to give readers a more direct experience of the practices and techniques like The Five Superpowers that Mumford teaches, which can transform your life. Pure performance for everyone, athlete or not!

In The Mindful Athlete: Second Edition, George Mumford shares his own inspirational story from addict to champion, along with the timeless strategies and easy-to-apply practices— including The Five Superpowers—that help everyone he works with elevate their game in work, love, and play.

Michael Jordan credits George with transforming his on-court leadership of the Bulls, helping Jordan lead the team to multiple NBA championships alongside Scottie Pippen. Widely thought of as Hall of Fame coach Phil Jackson''s secret weapon, Mumford''s roster of champion clients also includes Kobe Bryant, Shaquille O''Neal, NFL, MLB, and NHL teams, Premier League soccer players, Olympic gold medalists, corporate executives, college athletes, entrepreneurs, and people from all walks of life.

In The Mindful Athlete, Mumford blends core concepts from Buddhist insight meditation, psychology, philosophy, and the recovery movement in a groundbreaking, yet down-to-earth way that''s accessible to everyone.

Mumford''s charismatic teaching style combines techniques of engaged mindfulness with lessons from popular culture icons such as Yoda, Indiana Jones, and Bruce Lee to tell illuminating stories about his larger than life clients.

Ultimately, The Mindful Athlete transcends athletics, into the realm of pure performance for everyone.