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Menu Pricing & Strategy, 4th Edition

Language EnglishEnglish
Book Paperback
Book Menu Pricing & Strategy, 4th Edition Jack E. Miller
Libristo code: 04889398
Publishers John Wiley & Sons Inc, June 1996
Now in its fourth edition, this popular guide to designing and pricing menus has even more informati... Full description
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Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

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About the book

Full name Menu Pricing & Strategy, 4th Edition
Author Jack E. Miller, David V. Pavesic
Language English
Binding Book - Paperback
Date of issue 1996
Number of pages 240
EAN 9780471287476
ISBN 0471287474
Libristo code 04889398
Publishers John Wiley & Sons Inc
Weight 642
Dimensions 219 x 277 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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