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Medienökonomie

Language GermanGerman
Book Paperback
Book Medienökonomie Beck
Libristo code: 38387838
Publishers Springer Fachmedien Wiesbaden, October 2022
Wer wissen will, wie Medien funktionieren, muss ihre Ökonomie verstehen. Was ist das Besondere an Me... Full description
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Wer wissen will, wie Medien funktionieren, muss ihre Ökonomie verstehen. Was ist das Besondere an Medien? Welchen ökonomischen Zwängen unterliegen sie? Was wird sich in der Werbebranche durch das Aufkommen des Internets und den Einsatz von Multimediatechniken ändern? Diese und weitere Fragen werden in dem Buch diskutiert. Die Inhalte sind praxisnah und lebendig dargestellt, für die Neuauflage wurden sie aktualisiert.

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About the book

Full name Medienökonomie
Author Beck, Hanno
Language German
Binding Book - Paperback
Date of issue 2022
Number of pages 321
EAN 9783658365325
ISBN 3658365323
Libristo code 38387838
Publishers Springer Fachmedien Wiesbaden
Weight 471
Dimensions 155 x 235 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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