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Media Research Techniques

Name: Media Research Techniques
Brand: SAGE Publications Inc
SKU: 04683983
Price: 27545 HUF
Availability: InStock
Author: Arthur Asa Berger
ISBN: 9780761915379

Arthur Asa Berger

Language

English

Book Paperback

Libristo code: 04683983

Publishers SAGE Publications Inc, June 1998

Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is... Full description

Libristo code: 04683983

185 b

27 545 Ft

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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.