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Media, Institutions and Audiences

Name: Media, Institutions and Audiences
Brand: Bloomsbury Publishing
SKU: 04058469
Price: 19466 HUF
Availability: InStock
Author: Nick Lacey
ISBN: 9780333658703

Nick Lacey

Language

English

Book Paperback

Libristo code: 04058469

Publishers Bloomsbury Publishing, May 2002

"Media Institutions and Audiences" completes Nick Lacey's trilogy of self standing texts that give a... Full description

Libristo code: 04058469

129 b

19 466 Ft

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"Media Institutions and Audiences" completes Nick Lacey's trilogy of self standing texts that give an in depth introduction to the key concepts of media studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.