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Mass Customization

Standardisierung und Individualisierung alswettbewerbsstrategische Option.Ein Leitfaden für die Praxis

Language GermanGerman
Book Paperback
Book Mass Customization Odin Hug
Libristo code: 06816211
Publishers VDM Verlag Dr. Müller, October 2013
Mass Customization verspricht Unternehmen Wettbewerbsvorteiledurch die Ausrichtung des angebotenen P... Full description
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Mass Customization verspricht Unternehmen Wettbewerbsvorteiledurch die Ausrichtung des angebotenen Produktes an denindividuellen Bedürfnissen der Nachfrager bei gleichzeitigerHerstellung des Produktes in standardisierter und damitkostengünstiger Massenfertigung. Es ist die Kombination ausIndividualisierung und Standardisierung, die den Vorteil von MassCustomization gegenüber der klassischen Massenproduktion begründet.Doch ist Mass Customization anderen Wettbewerbsstrategien zwingendüberlegen? Dem ist nicht so. Mass Customization ist einestrategische Option, deren Erfolg an viele Voraussetzungen geknüpftist. Zahlreiche gescheiterte Versuche, Mass Customization in diePraxis umzusetzen, belegen dies. Doch wo liegen die Risikenkundenindividueller Massenfertigung? Wann ist Mass Customizationsinnvoll? Wie ist die Umsetzung zu gestalten? Diese Arbeit sollEntscheidungsträgern in Unternehmen Hilfe leisten bei den Fragen,ob Mass Customization in einer gegebenen Wettbewerbssituation alsStrategie der Marktbearbeitung sinnvoll ist, welcher Typ derkundenindividuellen Massenfertigung zum jeweiligen Unternehmenpasst und was bei der Umsetzung zu beachten ist.

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About the book

Full name Mass Customization
Author Odin Hug
Language German
Binding Book - Paperback
Date of issue 2013
Number of pages 96
EAN 9783639068924
Libristo code 06816211
Publishers VDM Verlag Dr. Müller
Weight 159
Dimensions 150 x 220 x 6
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