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Mass Customization

An Exploration of European Characteristics

Language EnglishEnglish
Book Paperback
Book Mass Customization Paolo Coletti
Libristo code: 05281283
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, April 2011
Today customer value creation is heavily dependent on the customization of mass-products. After havi... Full description
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Today customer value creation is heavily dependent on the customization of mass-products. After having reached its peak in the past mass production can no longer fulfil increasing customer demands sufficiently. After the start of new production techniques and user-friendly interfaces in combination with the Internet the issue of mass customization started to develop significantly. This book analyses different mass customization production paradigms in trying to find a shared definition which is not limited to mere modules assembly. It also empathizes the difficulties and problems, from user-friendly interfaces to very rigid customers' demand curve towards price and time issues. Based on a marketing survey of over 500 European respondents the results indicate the possibility of breaking brand s fidelity through mass-customized products provided by a short delivery time and an identical price.

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About the book

Full name Mass Customization
Author Paolo Coletti, Thomas Aichner
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 100
EAN 9783642183898
ISBN 3642183891
Libristo code 05281283
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 160
Dimensions 158 x 237 x 8

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Computing & Information Technology > Business applications
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