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Mystery Shopping
Leistungsfahigkeit Eines Instruments Zur Messung Der Dienstleistungsqualitat
Language
German
German
Book
Paperback
Karsten Schmidt erarbeitet einen Voraussetzungskatalog für den erfolgreichen Einsatz der Mystery Sho...
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Libristo code: 03621949
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Karsten Schmidt erarbeitet einen Voraussetzungskatalog für den erfolgreichen Einsatz der Mystery Shopping-Methodik zur Evaluation der Dienstleistungsqualität. Die gewonnenen Erkenntnisse münden in der Ableitung konkreter Gestaltungsempfehlungen für die Marktforschungspraxis sowie in Anknüpfungspunkten für die weitere wissenschaftliche Forschung.
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About the book
Full name
Mystery Shopping
Language
German
German
Binding
Book - Paperback
Date of issue
2007
Number of pages
238
EAN
9783835009189
ISBN
3835009184
Libristo code
03621949
Publishers
Deutscher Universitätsverlag
Weight
313
Dimensions
148 x 210 x 14
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