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Marktorientierte Markenbewertung

Eine konsumentenbezogene und unternehmensbezogene Betrachtung. Habil.-Schr.

Language GermanGerman
Book Paperback
Book Marktorientierte Markenbewertung Sigrid Bekmeier-Feuerhahn
Libristo code: 06885926
Publishers Deutscher Universitätsverlag, July 1998
Habilitation Universität GH Paderborn 1996
? points 114 b
17 208 Ft
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Habilitation Universität GH Paderborn 1996

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About the book

Full name Marktorientierte Markenbewertung
Author Sigrid Bekmeier-Feuerhahn
Language German
Binding Book - Paperback
Date of issue 1998
Number of pages 330
EAN 9783824466979
ISBN 382446697X
Libristo code 06885926
Publishers Deutscher Universitätsverlag
Weight 422
Dimensions 148 x 210 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Economics
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