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MARKETING

Name: MARKETING
SKU: 34638096
Price: 7453 HUF
Availability: InStock
Author: CLIQUET
ISBN: 9782753516946

CLIQUET

Language

French

Book Paperback

Libristo code: 34638096

Cet ouvrage traite du comportement du consommateur et de la stratégie marketing en se situant sur le... Full description

Libristo code: 34638096

50 b

7 453 Ft

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Cet ouvrage traite du comportement du consommateur et de la stratégie marketing en se situant sur le marché de la consommation finale et les relations "entreprise-consommateur" (B to C ou Business to Consumer). Il en explore des thèmes très actuels sur le plan conceptuel et développe des réflexions méthodologiques liées au neuro-marketing, aux modélisations neuromimétiques de la cognition, à l'anthropologie visuelle ou à la validité interculturelle.