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Marketing (RLE Marketing)

The Management Way

Language EnglishEnglish
Book Paperback
Book Marketing (RLE Marketing) Arnold K. Weinstein
Libristo code: 10042760
Publishers Taylor & Francis Ltd, November 2015
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing... Full description
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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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About the book

Full name Marketing (RLE Marketing)
Author Arnold K. Weinstein
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 230
EAN 9781138980518
ISBN 9781138980518
Libristo code 10042760
Publishers Taylor & Francis Ltd
Weight 453
Dimensions 156 x 234 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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