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Marketing
Language
German
German
Book
Paperback
Dieses Lehrbuch macht Studierende auf anschauliche Weise mit den Leitprinzipien des Marketing vertra...
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Libristo code: 09529460
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Dieses Lehrbuch macht Studierende auf anschauliche Weise mit den Leitprinzipien des Marketing vertraut und vermittelt eine marktorientierte Denkweise. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine effektive Wissensvermittlung. Marketing richtet sich damit an alle, die sich mit Fragen der marktorientierten Unternehmensführung im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.
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About the book
Full name
Marketing
Author
Michael Froböse, Manuela Thurm
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
172
EAN
9783658056926
ISBN
3658056924
Libristo code
09529460
Publishers
Springer Fachmedien Wiesbaden
Weight
193
Dimensions
127 x 190 x 10
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