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Marketing 5e
Language
English
English
Book
Paperback
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at univers...
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Libristo code: 09495983
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Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts
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About the book
Full name
Marketing 5e
Author
C.W. Lamb, Chris Boshoff, J. Hair, C. McDaniel, N. Terblanche, R. Elliott
Language
English
English
Binding
Book - Paperback
Date of issue
2015
Number of pages
512
EAN
9780199079926
ISBN
0199079927
Libristo code
09495983
Publishers
Oxford University Press Southern Africa
Weight
1284
Dimensions
282 x 215 x 31
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