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Marketing

Origins, Concepts, Environment

Language EnglishEnglish
Book Paperback
Book Marketing Ray Wright
Libristo code: 05122926
Publishers Cengage, August 1999
This exciting introductory book covers both a theoretical and practical approach to the wide-ranging... Full description
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This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. Models are used throughout to aid understanding.

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About the book

Full name Marketing
Author Ray Wright
Language English
Binding Book - Paperback
Date of issue 1999
Number of pages 320
EAN 9781861525260
ISBN 1861525265
Libristo code 05122926
Publishers Cengage
Weight 636
Dimensions 188 x 243 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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