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Marketing - The Enyclopedic Dictionary

Language EnglishEnglish
Book Paperback
Book Marketing - The Enyclopedic Dictionary David Mercer
Libristo code: 04898593
Publishers John Wiley and Sons Ltd, January 1999
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to... Full description
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Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non--profit sectors, together with new developments in marketing theory and practice.

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About the book

Full name Marketing - The Enyclopedic Dictionary
Author David Mercer
Language English
Binding Book - Paperback
Date of issue 1999
Number of pages 600
EAN 9780631211266
ISBN 0631211268
Libristo code 04898593
Publishers John Wiley and Sons Ltd
Weight 752
Dimensions 245 x 174 x 30

Categories

Reference, Information & Interdisciplinary subjects > Encyclopaedias & reference works > Reference works
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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