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Marketing Strategy

Name: Marketing Strategy
Brand: Vibrant Publishers
SKU: 48166901
Price: 39186 HUF
Availability: InStock
Author: Vibrant Publishers
ISBN: 9781636514048

Vibrant Publishers

Language

English

Book Hardback

Libristo code: 48166901

Publishers Vibrant Publishers, March 2025

A well-crafted marketing strategy is the foundation of business success. In Marketing Strategy, Yora... Full description

Libristo code: 48166901

263 b

39 186 Ft

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A well-crafted marketing strategy is the foundation of business success. In Marketing Strategy, Yoram (Jerry) Wind presents groundbreaking research on strategic decision-making, competitive positioning, and market-driven innovation. This volume, part of the Legend in Marketing series, compiles Wind's most influential studies on customer-centric strategies, business growth, and adapting to market disruptions.

With expert commentary linking classic theories to modern challenges, this book explores topics like dynamic segmentation, strategic brand positioning, and scenario planning. Wind's work has guided companies in building sustainable competitive advantages through data-driven marketing and forward-thinking approaches.

Whether you're a business leader, strategist, or marketing professional, this book provides actionable insights for crafting winning strategies in today's evolving marketplace. Stay ahead of competition, anticipate market shifts, and drive long-term success with Wind's expert research.