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Marketing Strategy

Name: Marketing Strategy
Brand: SAGE Publications Inc
SKU: 04787622
Price: 40647 HUF
Availability: InStock
Author: Mark E. Hill
ISBN: 9781412987301

The Thinking Involved

Mark E. Hill

Language

English

Book Paperback

Libristo code: 04787622

Publishers SAGE Publications Inc, April 2012

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking l... Full description

Libristo code: 04787622

271 b

40 647 Ft

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Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.