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Marketing Perspectives on Phygitalization

Language EnglishEnglish
Book Hardback
Book Marketing Perspectives on Phygitalization Indrajit Ghosal
Libristo code: 46740564
Publishers Apple Academic Press Inc., March 2025
Examines the opportunities and challenges presented by phygitalization and highlights strategies com... Full description
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Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

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About the book

Full name Marketing Perspectives on Phygitalization
Author Indrajit Ghosal, Priya Jindal, Subhadeep Mukherjee, Sudhir Rana
Language English
Binding Book - Hardback
Date of issue 2025
Number of pages 354
EAN 9781774918463
ISBN 1774918463
Libristo code 46740564
Publishers Apple Academic Press Inc.
Weight 850
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
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