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Marketing Management

Language EnglishEnglish
Book Paperback
Book Marketing Management Philip Kotler
Libristo code: 44349885
Publishers PEARSON Education Limited, March 2024
The global bestseller Marketing Management is considered as the authoritative text on the subject. T... Full description
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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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About the book

Full name Marketing Management
Author Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Language English
Binding Book - Paperback
Date of issue 2024
Number of pages 808
EAN 9781292727035
Libristo code 44349885
Publishers PEARSON Education Limited
Weight 1668

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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