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Marketing High Technology

Language EnglishEnglish
Book Paperback
Book Marketing High Technology William H Davidow
Libristo code: 09163176
Publishers Simon & Schuster, May 2012
Marketing is civilized warfare. And as high-tech products become increasingly standardized--practica... Full description
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Marketing is civilized warfare. And as high-tech products become increasingly standardized--practically identical, from the customer's point of view--it is marketing that spells life or death for new devices or entire firms. In a book that is as fascina

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About the book

Full name Marketing High Technology
Author William H Davidow
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 224
EAN 9781451697582
ISBN 9781451697582
Libristo code 09163176
Publishers Simon & Schuster
Weight 320
Dimensions 234 x 157 x 22

Categories

Technology, Engineering, Agriculture > Electronics & communications engineering > Electronics engineering
Economics, Finance, Business & Management > Business & Management
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