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Marketing durch Newsletter

Language GermanGerman
Book Paperback
Book Marketing durch Newsletter Julia Oswald
Libristo code: 01791108
Publishers Books on Demand, November 2007
Newsletter per E-mail sind weltweit und auch in Deutschland in immer stärkerem Masse in den letzten... Full description
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Newsletter per E-mail sind weltweit und auch in Deutschland in immer stärkerem Masse in den letzten Jahren ein Mittel des Marketing von Firmen und Organisationen geworden . In der Betriebswissenschaft ist der Einsatz von Newslettern als ein Instrument im Marketing-Mix ein relativ neues Themenfeld.§§Die vorliegende Arbeit untersucht nach einer Definition des Newsletters als per e-mail versandten elektronischen Newsletters und einer kurzen Erklärung der technischen Varianten des elektronischen Newsletter - welche Erfolgsfaktoren es bei dem Marketing durch Newsletter gibt und inwiefern diese Erfolgsfaktoren von der Herausgebern bei der Gestaltung von Newslettern berücksichtigt werden

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About the book

Full name Marketing durch Newsletter
Author Julia Oswald, Oswald Julia
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 72
EAN 9783837045505
Libristo code 01791108
Publishers Books on Demand
Weight 234
Dimensions 210 x 297 x 4
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