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Marketing digital y dirección de e-commerce

Language SpanishSpanish
Book Paperback
Book Marketing digital y dirección de e-commerce MEL SOLE
Libristo code: 33345544
Publishers ESIC, November 2019
El marketing digital es hoy más que nunca una necesidad imperiosa. Nadie puede quedarse rezagado y e... Full description
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El marketing digital es hoy más que nunca una necesidad imperiosa. Nadie puede quedarse rezagado y este libro sería bueno que se convirtiera en un manual de lectura necesaria para cualquier persona que quiera adentrase en este mundo y no desconectarse de la realidad del entorno digital actual.A lo largo de los capítulos se ha desarrollado de forma clara y concisa un manual muy completo para aprender y comprender estratégicamente el conocimiento de todas las acciones claves del marketing digital y las redes sociales: la estrategia y la dirección en marketing digital; los negocios digitales y el emprendimiento; el digital design & user experience (UX); el SEO/SEM y la captación de clientes; el email marketing, CRM y relación con clientes; la gestión y estrategia del social media marketing; la dirección del e-commerce; la analítica web y las métricas digitales; y el big data & business intelligence.Este libro plantea y analiza todos los ámbitos del marketing digital, del e-commerce, del social media y el big data, para entrar de lleno al mundo digital y poder llevar a cabo con éxito las estrategias digitales según los objetivos y necesidades de las organizaciones y empresas.Y lo hace, además, de la mano de grandes profesionales del sector y reconocidos directivos del área digital a los que se entrevista al final de cada capítulo.

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About the book

Full name Marketing digital y dirección de e-commerce
Author MEL SOLE, JORDI CAMPO
Language Spanish
Binding Book - Paperback
Date of issue 2020
Number of pages 200
EAN 9788418415234
Libristo code 33345544
Publishers ESIC
Weight 291
Dimensions 150 x 215

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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