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Marketing Analytics

Jak skutecznie korzystać ze statystyk, analiz, modeli i big data w marketingu

Language PolishPolish
Book Paperback
Book Marketing Analytics Grigsby Mike
Libristo code: 24693664
Publishers Wydawnictwo Naukowe PWN, November 2019
Aktualny i nowoczesny podręcznik, którego lektura przybliży temat skutecznego wykorzystywania statys... Full description
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Aktualny i nowoczesny podręcznik, którego lektura przybliży temat skutecznego wykorzystywania statystyk, modeli i big data w analityce marketingowej. Książka przedstawia – niezbędne marketerom oraz analitykom – techniki i narzędzia wykorzystywane do

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About the book

Full name Marketing Analytics
Author Grigsby Mike
Language Polish
Binding Book - Paperback
Date of issue 2020
Number of pages 240
EAN 9788301206741
ISBN 9788301206741
Libristo code 24693664
Publishers Wydawnictwo Naukowe PWN
Weight 350
Dimensions 235 x 165

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Education > Higher & further education, tertiary education
Economics, Finance, Business & Management > Economics > Econometrics & economic statistics
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
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