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Marketing 4.0

Language GermanGerman
Book Hardback
Book Marketing 4.0 Philip Kotler
Libristo code: 16270651
Publishers Campus Verlag GmbH, September 2017
Zeitgemäßes Marketing: digital statt traditionell Geschrieben von den weltweit führenden Marketing... Full description
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Zeitgemäßes Marketing: digital statt traditionell Geschrieben von den weltweit führenden Marketingkoryphäen, beantwortet dieses Buch alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Es zeigt unter anderem, o wie man nach den neuen Regeln des Marketings spielt, o wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen, o wie man einen loyalen Kundenstamm aufbaut. Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens!

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About the book

Full name Marketing 4.0
Author Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, Petra Pyka
Language German
Binding Book - Hardback
Date of issue 2017
Number of pages 215
EAN 9783593507637
ISBN 3593507633
Libristo code 16270651
Publishers Campus Verlag GmbH
Weight 388
Dimensions 160 x 222 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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