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Market Value Process - Bridging Customer & Shareholder Value

Language EnglishEnglish
Book Hardback
Book Market Value Process - Bridging Customer & Shareholder Value Alan S. Cleland
Libristo code: 04919820
Publishers John Wiley & Sons Inc, July 1996
Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your custome... Full description
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Discover a unique, cross-functional approach to developing strategy Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such as teamwork and core competencies, this book defines a general management and financial approach to strategy building every executive should consider.

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About the book

Full name Market Value Process - Bridging Customer & Shareholder Value
Author Alan S. Cleland, Albert V. Bruno
Language English
Binding Book - Hardback
Date of issue 1996
Number of pages 272
EAN 9780787902759
ISBN 0787902756
Libristo code 04919820
Publishers John Wiley & Sons Inc
Weight 548
Dimensions 156 x 237 x 22

Categories

Economics, Finance, Business & Management > Finance & accounting > Finance > Investment & securities
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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