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Market Segmentation and 4 PS

Language EnglishEnglish
Book Paperback
Book Market Segmentation and 4 PS Jules Miller
Libristo code: 02268041
Publishers Grin Verlag, November 2011
Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM... Full description
? points 43 b
6 403 Ft
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Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: A, University of South Central Los Angeles, course: Principles of Marketing , language: English, abstract: Market segmentation allows an enterprise to identify the race-the segment-it can win with its car. Once a segmented to be targeted has been identified, appropriate configuration of the offer through the marketing mix will help the company gain the marketing advantage with the right product at the right place and promoted in the right way. As markets are not static but dynamic, competitiveness relies also on the capability of the company to be alert to changes affecting the target segment in order to adapt the 4Ps accordingly and at the same time to ensure production differentiation.

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About the book

Full name Market Segmentation and 4 PS
Author Jules Miller
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 28
EAN 9783656048992
ISBN 3656048991
Libristo code 02268041
Publishers Grin Verlag
Weight 45
Dimensions 140 x 216 x 2

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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