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Markenmanagement

Lehrbuch der professionellen Markenführung

Language GermanGerman
Book Paperback
Book Markenmanagement Peter Runia
Libristo code: 16189784
Publishers De Gruyter, September 2022
Das Buch liefert einen kompakten und konzeptionellen Überblick über alle in Wissenschaft und Praxis... Full description
? points 87 b
12 783 Ft
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Das Buch liefert einen kompakten und konzeptionellen Überblick über alle in Wissenschaft und Praxis relevanten Fragestellungen zum Markenmanagement. Auf der Grundlage der begrifflichen Einordnung und historischen Entwicklung liefert das Buch eine Übersicht über die relevanten Modelle zur Markenführung, der Fokus liegt insbesondere auf der identitätsorientierten Betrachtung der Marke. Sowohl Marketing- als auch Markenstrategien werden intensiv dargestellt und mit der operativen Ebene des Marketing-Mix verknüpft. Am Ende der konzeptionellen Vorgehensweise stehen dann Markenbewertung und -controlling. Darüber hinaus werden anschließend die sektoralen Besonderheiten bzgl. Konsumgüter etc. dezidiert beleuchtet. Das Buch schließt mit einer speziellen Behandlung des Employer Branding im Personalmarketing.

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About the book

Full name Markenmanagement
Language German
Binding Book - Paperback
Date of issue 2022
Number of pages 254
EAN 9783110526301
ISBN 3110526301
Libristo code 16189784
Publishers De Gruyter
Weight 426
Dimensions 170 x 15 x 239
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