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Markenliebe

Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells

Language GermanGerman
Book Paperback
Book Markenliebe Renée Fröhling
Libristo code: 16385701
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, May 2017
Renée Fröhling entwickelt ein grundlegendes Verständnis zur Entstehung von Markenliebe und ihrer Wir... Full description
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Renée Fröhling entwickelt ein grundlegendes Verständnis zur Entstehung von Markenliebe und ihrer Wirkungen auf das Konsumentenverhalten. Die Autorin gibt konkrete Handlungsempfehlungen, welche entscheidenden Stellhebel von Unternehmen genutzt werden können, um den Aufbau von Markenliebe zu fördern und von den damit verbundenen, starken Verhaltenskonsequenzen zu profitieren. Das vorliegende ganzheitliche Modell bietet somit einen erheblichen Erkenntnisfortschritt zum Phänomen Markenliebe, das für viele Unternehmen die Königsdisziplin einer professionellen Markenführung darstellt. ż

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About the book

Full name Markenliebe
Author Renée Fröhling
Language German
Binding Book - Paperback
Date of issue 2017
Number of pages 348
EAN 9783658183776
ISBN 3658183772
Libristo code 16385701
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 486
Dimensions 148 x 210 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Brands & branding
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