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Markencontrolling

Name: Markencontrolling
Brand: Gbi-Genios Verlag
SKU: 09487325
Price: 5025 HUF
Availability: InStock
Author: M Westphal
ISBN: 9783737932271

Wie kann Controlling den Wert einer Marke ermitteln?

M Westphal

Language

German

Book Paperback

Libristo code: 09487325

Publishers Gbi-Genios Verlag, July 2015

Die Bewertung von Intangibles gewinnt an Bedeutung. Insbesondere der Wert einer Marke ist nicht nur... Full description

Libristo code: 09487325

34 b

5 025 Ft

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Die Bewertung von Intangibles gewinnt an Bedeutung. Insbesondere der Wert einer Marke ist nicht nur aus qualitativer Sicht für Unternehmen wichtig, sondern auch aus monetärer. Für Unternehmen gibt es inzwischen einige rechtliche Zwänge im Hinblick auf die Bewertung der Marke. Bisher gibt es keine standardisierten Verfahren zur Ermittlung des Markenwerts.