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Markencontrolling

Wie kann Controlling den Wert einer Marke ermitteln?

Language GermanGerman
Book Paperback
Book Markencontrolling M Westphal
Libristo code: 09487325
Publishers Gbi-Genios Verlag, July 2015
Die Bewertung von Intangibles gewinnt an Bedeutung. Insbesondere der Wert einer Marke ist nicht nur... Full description
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Die Bewertung von Intangibles gewinnt an Bedeutung. Insbesondere der Wert einer Marke ist nicht nur aus qualitativer Sicht für Unternehmen wichtig, sondern auch aus monetärer. Für Unternehmen gibt es inzwischen einige rechtliche Zwänge im Hinblick auf die Bewertung der Marke. Bisher gibt es keine standardisierten Verfahren zur Ermittlung des Markenwerts.

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About the book

Full name Markencontrolling
Author M Westphal
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 20
EAN 9783737932271
ISBN 3737932271
Libristo code 09487325
Publishers Gbi-Genios Verlag
Weight 54
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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