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Managing Electronic Media

Language EnglishEnglish
Book Paperback
Book Managing Electronic Media Joan Van Tassel
Libristo code: 04043607
Publishers Taylor & Francis Ltd, March 2010
Identifies the changes in technology in the global marketplace and the impact these innovations have... Full description
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35 924 Ft
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Identifies the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. This book provides the concepts and vocabulary that managers use to meet the challenges of the market and to position their organizations to succeed in a dynamic business environment.

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About the book

Full name Managing Electronic Media
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 418
EAN 9780240810201
ISBN 0240810201
Libristo code 04043607
Weight 1022
Dimensions 192 x 234 x 26
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