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Managing Digital Enterprise

Ten Essential Topics

Language EnglishEnglish
Book Hardback
Book Managing Digital Enterprise Jun Xu
Libristo code: 06315539
Publishers Atlantis Press (Zeger Karssen), October 2014
This book describes the setup of digital enterprises and how to manage them, focusing primarily on t... Full description
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This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field:§§ Foundation of Digital Enterprise§§ Technology Foundation and Talent Management for Digital Enterprise§§ Digital Enterprise Strategy Planning and Implementation§§ B2C Digital Enterprise: E-tailing§§ B2C Digital Enterprise: E-Services§§ B2B Digital Enterprise and Supply Chain§§ Digital Platforms§§ Digital Marketing and Advertising§§ Digital Payment Systems§§ Mobile Enterprise§§Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.§

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About the book

Full name Managing Digital Enterprise
Author Jun Xu
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 199
EAN 9789462390935
ISBN 9462390932
Libristo code 06315539
Publishers Atlantis Press (Zeger Karssen)
Weight 462
Dimensions 163 x 244 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Computing & Information Technology > Business applications
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