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Managing Corporate Design

Language EnglishEnglish
Book Paperback
Book Managing Corporate Design Peter L. Phillips
Libristo code: 19645716
Publishers ALLWORTH PR, October 2018
Corporations increasingly view graphic design as a core strategic business competency in a highly co... Full description
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Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sou

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About the book

Full name Managing Corporate Design
Author Peter L. Phillips
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 224
EAN 9781621536758
ISBN 9781621536758
Libristo code 19645716
Publishers ALLWORTH PR
Weight 278
Dimensions 229 x 155 x 14

Categories

The Arts > Industrial / commercial art & design > Graphic design
Economics, Finance, Business & Management > Business & Management > Business strategy
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