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Managing Business Interfaces

Name: Managing Business Interfaces
Brand: Springer-Verlag New York Inc.
SKU: 04066789
Price: 46517 HUF
Availability: InStock
Author: Amiya K. Chakravarty
ISBN: 9780387243788

Amiya K. Chakravarty

Language

English

Book Paperback

Libristo code: 04066789

Publishers Springer-Verlag New York Inc., March 2005

Integration is an important and practical matter in today's globalized commerce. This has led compan... Full description

Libristo code: 04066789

310 b

46 517 Ft

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Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space.Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.