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Mail Surveys

Name: Mail Surveys
Brand: SAGE Publications Inc
SKU: 04713993
Price: 19717 HUF
Availability: InStock
Author: Thomas W. Mangione
ISBN: 9780803946637

Improving the Quality

Thomas W. Mangione

Language

English

Book Paperback

Libristo code: 04713993

Publishers SAGE Publications Inc, October 1995

Students and researchers who want to improve the quality of their mail-survey data collection will f... Full description

Libristo code: 04713993

131 b

19 717 Ft

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Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.