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Macht Schlagzeilen!

Name: Macht Schlagzeilen!
Brand: GABAL
SKU: 01913084
Price: 8933 HUF
Availability: InStock
Author: Christian M. Fischer
ISBN: 9783897499195

1000 PR-Ideen, um Kunden und Journalisten für Ihre Ideen zu gewinnen

Christian M. Fischer

Language

German

Book Hardback

Libristo code: 01913084

Publishers GABAL, November 2013

Dieses Buch ist kein weiterer PR-Ratgeber, sondern ein Ideengeber. §Der Autor hat 1000 PR-Ideen gesa... Full description

Libristo code: 01913084

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Dieses Buch ist kein weiterer PR-Ratgeber, sondern ein Ideengeber. §Der Autor hat 1000 PR-Ideen gesammelt, mit denen Firmen Schlagzeilen und Kunden neugierig gemacht haben. Er ordnet das Ideenfeuerwerk in 160 Themenfeldern unter 13 Kategorien und macht sie so gezielt nachschlagbar. Werbung wie PR lebt von guten Ideen, hier liegt der Engpass. §Denn je origineller die Kampagne, je einzigartiger die Nachricht, desto größer das Echo in den Medien. Das Werk bietet einen großen Nutzenwert und dient PR- und Marketingprofis und Führungskräften in Firmen jeder Größe sowie Chefs kleiner und mittlerer Unternehmen als Nachschlagewerk und Inspirationsquelle unmittelbar in Griffweite am Arbeitsplatz.

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About the book

Full name Macht Schlagzeilen!

Author Christian M. Fischer

Language

German

Binding Book - Hardback

Date of issue 2014

Number of pages 432

EAN 9783897499195

ISBN 3897499193

Libristo code 01913084

Publishers GABAL

Weight 710

Dimensions 153 x 215 x 27

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