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Loyalty Profiling

Erfolgsdimensionen Und Modellansaetze Eines Effizienten Und Effektiven Customer Relationship Management

Language GermanGerman
Book Hardback
Book Loyalty Profiling Martin J. Lafleur
Libristo code: 12621448
Publishers Lang, Peter, Gmbh, Internationaler Verlag Der Wissenschaften, June 2010
Loyalty Profiling bezeichnet einen Managementansatz, der die Komplexität und wesentliche Effekte der... Full description
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Loyalty Profiling bezeichnet einen Managementansatz, der die Komplexität und wesentliche Effekte der Kundenbindung in Abhängigkeit von persönlichen Merkmalen quantitativ modelliert. Der Ansatz basiert auf Wirkungsmechanismen der Kundenbindung und der Untersuchung ihrer ökonomischen Auswirkungen. Den wesentlichen Kern des Loyalty Profiling bilden zwei Profilabgleiche. Einerseits werden die Bindungspotenziale von Kunden den Maßnahmenwirkungen (Effektivität), andererseits die prognostizierten Erträge aus geändertem Kundenverhalten den Kosten der Maßnahmen (Effizienz) gegenübergestellt. Durch Anwendungsbeispiele für die Automobilindustrie und eine computergestützte Umsetzung wird das Loyalty Profiling veranschaulicht.

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About the book

Full name Loyalty Profiling
Author Martin J. Lafleur
Language German
Binding Book - Hardback
Date of issue 2010
Number of pages 296
EAN 9783631600269
ISBN 3631600267
Libristo code 12621448
Publishers Lang, Peter, Gmbh, Internationaler Verlag Der Wissenschaften
Weight 550
Dimensions 153 x 216 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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