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Loveworks

Language EnglishEnglish
Book Hardback
Book Loveworks Brian Sheehan
Libristo code: 01348402
Publishers powerHouse Books,U.S., June 2013
In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakth... Full description
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In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sus

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About the book

Full name Loveworks
Author Brian Sheehan
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 194
EAN 9781576876404
ISBN 1576876403
Libristo code 01348402
Publishers powerHouse Books,U.S.
Weight 854
Dimensions 203 x 243 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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