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Licensing Best Practices Set

Language EnglishEnglish
Book Hardback
Book Licensing Best Practices Set Robert Goldscheider
Libristo code: 04894204
Publishers John Wiley & Sons Inc, April 2006
Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, co... Full description
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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

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About the book

Full name Licensing Best Practices Set
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 840
EAN 9780471794431
ISBN 0471794430
Libristo code 04894204
Weight 2008
Dimensions 186 x 258 x 60
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