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Lessons on Profiting from Diversity

Name: Lessons on Profiting from Diversity
Brand: PALGRAVE MACMILLAN
SKU: 04553111
Price: 44846 HUF
Availability: InStock
Author: G. Moss
ISBN: 9780230250208

G. Moss

Language

English

Book Hardback

Libristo code: 04553111

Publishers PALGRAVE MACMILLAN, January 2012

Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious... Full description

Libristo code: 04553111

300 b

44 846 Ft

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Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations. The book provides fascinating insights into the case for gender diversity in the professional services, marketing and digital arenas, and shows the way in which a diversity mindset can be fostered in organizations. Contributors from the UK, USA and France offer fascinating and controversial insights into the imperatives of greater organizational diversity. It explores gender diversity in professional service firms, masculine organization cultures and how to change them and the topsy turvy world of advertising where adverts are targeted at the juries of prestigious prizes rather than consumers. Learn how the personality of purchasers can be reflected in the language of websites and how webdesign can serve different audiences. Learn also how gender and age can influence enterprise and digital activity, and the business case for embracing disability in the workplace. A must read for anyone involved in management, human resources and consultancy, whether practitioner, researcher or student.