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Leap to Globalization

Name: Leap to Globalization
Brand: John Wiley & Sons Inc
SKU: 04920512
Price: 11959 HUF
Availability: InStock
Author: Harry Korine
ISBN: 9780787962111

Creating New Value from Business Without Borders

Harry Korine

Pierre-Yves Gomez

Language

English

Book Hardback

Libristo code: 04920512

Publishers John Wiley & Sons Inc, June 2002

Whereas previous research concentrated on articulating what global strategies look like in large mul... Full description

Libristo code: 04920512

81 b

11 959 Ft

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Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.